|Cross Creative is TRC’s pioneering and perennially popular digital media initiative. It is a unique and immersive 9 month programme for top creatives in digital media focusing on expanding knowledge and creative horizons and on the importance of the relationships underpinning collaborative projects.
Specific outcomes include:
• Access to a raft of top digital players in the UK and North America
• Extended networks, contacts and potential partnerships
• Increased knowledge of cutting edge work being undertaken in digital media
• New approaches to creativity
• Greater awareness of potential revenue streams
• Heightened ambition, confidence and belief
Cross Creative provides a series of 7 monthly sessions led by industry experts, combined with 2 field trips, one to Toronto and one to Silicon Valley to meet some of the world’s top creative and technology innovators.
The sessions last 1 day per month and are held at TRC media’s city centre offices in Glasgow offering a great opportunity to learn together and from each other and to form a delegate support network that endures way beyond the nine month programme itself.
TRC media's partners in Cross Creative are Creative Scotland, Channel 4 and Scottish Enterprise.
The participants on the 2012 Cross Creative programme, an impressive array of creatives driving some of Scotland most interesting games companies, agencies, platforms and publishers, are (L to R in pic):
Felix Gilfedder from Popcorn Horror
Sean Taylor from Denki
Graeme McGowan from JamHot
David Freer from O Street
Emily Gaudaur from Dog Digital
Barry Sheridan from Digimania
Brian McHarg from Chunk
Garry Marshall from Red Kite
Quotes from previous delegates:
“If you get the chance to be part of Cross Creative grab it with both hands!!”
Bobby Farmer, Extra Mile Studios
"Unfailingly useful, always interesting and a great co-mentee group. MORE!"
Dan Hon, Six to Start (Now W+K Portland)
“I came back from San Francisco buzzing with ideas and with the determination to see them through.”
Jenny Todd, Canongate
"Having access to the companies we met – with total freedom to ask questions and engage with them personally – was a once in a lifetime opportunity.”
Paul May, Design by Front